Tag Archives: Universal Creative

Universal Studios Hollywood has unveiled its newest attraction, Fast & Furious – Supercharged! On June 23, VIP guests and members of the media were invited to come to the park and witness the grand opening ceremony and experience the attraction itself; of course, we were there and were very interested to see the latest effort from Universal Creative come roaring to life for theme park guests.

The opening ceremony – parks are starting to refer to them as “moments in time” – took place on the Back Lot of the property, in iconic Courthouse Square. A few hundred people were on hand, including special guests, Universal executives and of course, members of the Universal Creative team that produced Fast & Furious – Supercharged.

Part of the opening was a special red carpet arrival area, which we were not part of. What we’ve found, is that if you opt for a spot on the red carpet, you usually get shafted at events when it comes to a good spot to see the actual opening ceremony take place – so we always stake out a spot for the main event and let others have the frenzy of red carpet arrivals to deal with. Arriving on the red carpet were some of the stars from the Fast & Furious franchise, as well as main players in the new attraction, including Michelle Rodriguez, Tyrese Gibson, and Vin Diesel. Members of the executive team included Ron Meyer, Vice Chairman of NBCUniversal; Larry Kurzweil, President and COO of Universal Studios Hollywood (who arrived in a hot rod in front of the media riser); and of course, Mark Woodbury, President of Universal Creative. The ceremony was also attended by Los Angeles Mayor, Eric Garcetti, who spoke long and bilingually about the economic benefits Universal’s growth is to the region, congratulating them and publicly backing the park’s unprecedented transformation.