Tag Archives: James Sidler

Knott’s Scary Farm 2014 Fan Preview

Knott's Scary Farm Preview 2014On Wednesday, August 6,¬†Knott’s Berry Farm held its second annual Halloween Haunt preview event for Season Pass holders in the Charles M. Schulz Theatre. More than one thousand of the Scary Farm’s most hard core fans made their way in the early hours of the morning to line up outside the park’s Main Entrance for wristband distribution, as the Haunt preview wouldn’t begin until 7 P.M. For die-hard fans, this mass unveiling of what the company has in store for Halloween is serious business.

It’s also very smart business, and Knott’s Berry Farm has seized the opportunity to turn their Haunt preview into an all-day affair. After all, once wristband distribution takes place outside the gates – where do you think most of those Season Pass holders are going to go on a warm, sunny day in the middle of summer? That’s right; into the park, where they spend the day eating, drinking, and hanging out with friends. It’s a smart business move, and very different than Universal’s method of slowly announcing its Halloween Horror Nights attractions one at a time via social media over a period of several weeks.

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