Tag Archives: Gary Goddard

Frightful Attraction Design for Theme Park Audiences Brings Industry Legends to Midsummer Scream

Men in Black Alien Attack

Think about it: when you go to a theme park and get onto a ride, the response that comes next is usually either laughing or screaming. One of the most common elements used in theme park design is that of fright, or intensity. Very often, the formula for a theme park ride story is something normal suddenly taking an unexpected turn for the worst, resulting in chaos before there is any light-hearted resolution; its classic theme park attraction design 101.

When theme parks host annual Halloween events, many of them have temporary scare zones and haunted houses – also known as “mazes” – that guests walk through and experience. Whether they’re themed to a specific brand or intellectual property, or created from scratch with an original storyline, seasonal haunted attractions are created to scare the snot out of anyone daring enough to venture in. On the flip-side, when a theme park opts to spend millions of dollars on an attraction that is based on a frightening or supernatural-based story, designers are tasked with a very delicate balancing act – what is “scary enough” versus taking the experience too far, making it too intense for a large number of visitors.

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