Tag Archives: Drew Slaven

Mercedes-Benz Sponsor of Rock in Rio 2015 in Las Vegas

Rock-in-Rio-Evolution-Stage-MercedesRock in Rio has announced a sponsorship agreement with Mercedes-Benz to serve as official sponsor for the upcoming Rock in Rio USA music festival taking place May 8-9 and May 15-16 in Las Vegas. The agreement includes Mercedes-Benz having naming rights of the Sunset Stage that will be named Mercedes-Benz Evolution Stage.

The Rock in Rio partnership represents a natural build on the luxury brand’s involvement in producing consumer-facing music events, which began with last year’s groundbreaking multi-city Mercedes-Benz Evolution Tour. This year, Mercedes-Benz will further present consumers with experiences that showcase the evolution of the brand and tap into key consumer passion points.

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