Monthly Archives: July 2016

Frightful Attraction Design for Theme Park Audiences Brings Industry Legends to Midsummer Scream

Men in Black Alien Attack

Think about it: when you go to a theme park and get onto a ride, the response that comes next is usually either laughing or screaming. One of the most common elements used in theme park design is that of fright, or intensity. Very often, the formula for a theme park ride story is something normal suddenly taking an unexpected turn for the worst, resulting in chaos before there is any light-hearted resolution; its classic theme park attraction design 101.

When theme parks host annual Halloween events, many of them have temporary scare zones and haunted houses – also known as “mazes” – that guests walk through and experience. Whether they’re themed to a specific brand or intellectual property, or created from scratch with an original storyline, seasonal haunted attractions are created to scare the snot out of anyone daring enough to venture in. On the flip-side, when a theme park opts to spend millions of dollars on an attraction that is based on a frightening or supernatural-based story, designers are tasked with a very delicate balancing act – what is “scary enough” versus taking the experience too far, making it too intense for a large number of visitors.

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The Walking Dead Delivers Horror Nights-Style Thrills Daily at Universal Studios Hollywood

The Walking Dead Attraction_6523Universal Studios Hollywood has opened its newest attraction, a walk-through experience based on AMC’s The Walking Dead. The Halloween Horror Nights-style haunted house soft-opened to the public just a couple days before its announced 4th of July grand opening. Days before that, Theme Park Adventure was on hand for the media preview, which featured a whole herd of walkers bent on getting their 15 minutes of brains… er, fame.

If you’re familiar with Universal’s wildly-popular Halloween Horror Nights event, then you already get an idea of what’s in store once you make your way through the exterior switchback queue and enter the abandoned remains of Harrison Memorial Hospital – the location where The Walking Dead series begins. True to HHN-style attractions, this new year-round haunt takes approximately 6 minutes or so to get through. Park fans will find it a lot shorter than House of Horrors, which existed as Universal’s daily-operating haunted attraction from 2006 to 2014. That said, The Walking Dead packs a lot into each scene, putting it on par with the former experience and right up there with most Horror Nights mazes to date. Guests are leaving the attraction laughing, clapping, and yes – even crying; that’s exactly what designers John Murdy, Chris Williams and everyone else involved in this project wanted to see.

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